Skilled Now
Marketing in the Digital World

This course presents strategies for managers and entrepreneurs who are responsible for the marketing function at their companies – or considering starting a new business and looking for guidance on creating a marketing plan and function. Small businesses don`t usually have large marketing budgets, so they must use different strategies.  They still must build their identity, grow revenues, and meet business objectives.

This comprehensive marketing course helps you explore the strategies and tactics used by marketers to identify business opportunities, craft product and service offerings to address those opportunities, build successful brands, engage with target audiences, and generate demand. We’ll focus heavily on trends and tactics for marketing in the digital world, and devote a lot of attention to the differences, to make this program as helpful as possible in a marketplace whose future is digital.

The Marketing in the Digital World test covers knowledge and skills attainment of the following course objectives

Define “Marketing.”
How to keep your costs low while achieving brand recognition
How to develop a marketing plan and campaign
How to plan for your market launch by performing a SWOT analysis
How to integrate your Internet marketing strategy with your overall marketing plan
How to Influence and engage your ideal clients
How to advertise online
Use metrics and reporting to adjust your online strategy
Attract readers to your web pages
Align content with your website structure
How to make your writing open and easy to suit a variety of readers
How to define what a strong brand is, and how to manage it
Define a brand’s product, key features and values
Explain brand positioning
Visual identity, brand name, slogan, and title
Guiding your employees how to live up to the brand image
Planning an effective launch campaign for your brand
Monitoring your brand, and understand how to react to changes in the market

Test Details

  • Status: Available

  • Languages: English

  • Length: 30 Questions, 75 minutes

  • Pass Score: 75%

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All tests undergo continuing psychometric and market analysis. The parameters are subject to change.