Marketing Specialist (SN – MS)
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Marketing Specialist
The Marketing Specialist will be responsible for implementing the enterprise’s marketing strategies, assisting with campaign development, analyzing the effectiveness of each campaign, and developing demand generation programs. Successful individuals will play an integral role as a competent professional able to grasp buyer behavior trends and generate creative ideas. They will be equally confident and competent using traditional and digital marketing approaches. They will use their marketing expertise to help create promotional materials, sales tactics, and other department activities.
They are an integral part of the development and execution of marketing plans designed to reach target populations. Ultimately, the professional marketing specialist will help build a solid brand reputation, generate growth, secure customer loyalty, and increase profitability. The marketing specialist should be passionate about marketing and well-versed in specialized marketing concepts, principles and tactics.
The SN Marketing Specialist certification test is weighted as follows:
This certification test covers the competencies and skills necessary to achieve success as an entry-level
Marketing Specialist
| Category | Weight |
|---|---|
|
Marketing Strategy and Concepts
|
10% |
|
General Marketing Basics
|
30% |
|
Digital Marketing Basics |
40% |
|
Workplace Essentials |
20% |
Test Details
The Next Step to Earning the Title: Marketing Specialist
All tests undergo continuing psychometric and market analysis. The parameters are subject to change.